• David Hartell

Challenge: can you explain HLA to your grandma?


The American Society for Histocompatibility and Immunogenetics (ASHI) is looking for your help to explain what the human leukocyte antigen (HLA) system or complex is to your child or grandmother.

One of the goals in ASHI's Strategic Plan includes marketing what we do to our HLA and immunogenetics colleagues, other transplant professionals, and patients, donors, and caregiver families.

In the spirit of explaining what they do to a more general audience, the ASHI Marketing Task Force has created a challenge for the community! They want you to submit an approximately 60 second video explaining some aspect of what HLA is, how it relates to transplant, how it might matter to a patient, and/or why we do what we do! In other words, they want to see your 'HLA elevator pitch'.

This video should be in lay language, as if you're explaining HLA to your grandma.

They will accept up to 2 videos per laboratory. They will accept submissions until August 9th, 2019. The marketing task force will select the top three videos and these will be premiered at the annual ASHI meeting. They will also have ASHI members select a 'People's Choice' award. Details on how to vote will be shared later.

Feel free to be creative! They hope to receive a wide variety of videos that will cover aspects of HLA including solid organ transplant, hematopoietic stem cell transplant testing, donor testing, transplant monitoring, etc.

Anne Halpin, a CDTRP Trainee and Investigator, made a demo video but her daughter said it was 'not good' and 'too sciencey'. Then she made one herself! We're sharing her video as an example of what you could submit. She did this entirely on a phone and using iMovie (also on a phone). So a lot of technology is not needed. But you might need to invite children to help you...

Go forth and create awesome videos!

Please submit to Samantha Kresz: skresz@ahredchair.com

In the email, please indicate your:

-Name

-Contact email

-Contact phone number

-Laboratory/institution

Thank you so much. We can't wait to see your submissions!

From the ASHI Marking Task Force

#HLA #ASHI #communication

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